May 2000
B.S., Advertising University of Florida / Gainesville, FL
Awarded from College of Journalism and Communication
October 2008 – Present
Copywriter / Creative Director / A. Speedy Writer – Miami Beach, FL
- Led copy and concept for numerous independent consumer brands
- Worked closely with various area agencies to fulfill copy needs on a variety of print and broadcast materials
- Served as consultant/advisor on creative development on copy projects and marketing initiatives for national, regional, and local clients
October 2003 – October 2008
Copywriter / Associate Creative Director / Propeller Creative - Miami, FL
- Directed concept, format and copy for numerous agency accounts
- Worked directly with clients and agency personnel to develop effective messaging and marketing/advertising strategies
- Led copywriting and concept generation for national accounts such as Villages of Bal Harbour, Regent Hotels, Hawks Cay Resort, Azura Fine Jewerly, DK Vogue Furnishings and Interiors, Mahou Beer (Grupo San Miguel), Bacardi Global Brands, and Silver Hill Financial
- Developed copy and concept on regional/local clients such as Fine Art Lamps, Capital Real Estate Group, Pasha’s Restaurants and the I Have A Dream Foundation
- Presented creative work and messaging to clients
May 2003 - October 2003
Creative Coordinator / Options Direct Marketing, Miami, FL
- Oversaw all creative development for national direct-marketing campaigns
- Coordinated writers and designers on print and e-marketing efforts
- Developed content for multiple subscription-based online magazines (LifeLoop Career, LifeLoop Travel, LifeLoop Entrepreneur)
- Led copy and concept for direct-response and pay-per-click advertising campaigns
February 2001 – May 2003
Copywriter / Robin Shepherd Group – Jacksonville, FL
- Played a key role in developing strategies, concepts, and copy for FRONTLINE®, HEARTGARD® and other animal-health brands owned by Merial/Merck pharmaceuticals
- Maintained a library of peer-reviewed research on pharmaceutical brands
- Developed content for multiple subscription-based online magazines (LifeLoop Career, LifeLoop Travel, LifeLoop Entrepreneur)
- Contributed copy and concept to such brands as the PGA Tour, World Golf Village, Murray Bros. Caddyshack Restaurant, and numerous fine arts and community interest accounts
June 1998 – February 2001
Copywriter / St. John & Partners | The Burdette Agency - Jacksonville, FL
- Created concept and copy for sales and promotional materials for ACUVUE® contact lenses manufactured by Johnson & Johnson Inc.
- Maintained a library of peer-reviewed research on pharmaceutical brands
- Participated in concept and strategy for Liz Claiborne footwear, Sea Doo personal watercraft, and Southern Ford Dealers®
activities. awards . skills
- 17 Gold Addy Awards and 13 Silver Addy Awards from 2000 – 2007
- Proficient in creating search-engine optimized content
- AD Society member (American Advertising Federation)
- Member/Volunteer - Arthritis Research Foundation (1998-2002)
- Windows & MAC OS, Proficiency in Microsoft Office software
- Working knowledge of Adobe Creative Suite and Quark Xpress